Introduced Paris-based concept store Mima to New York during NYFW with a fully branded launch event at Temple Bar. Designed and produced an immersive, multi-sensory party experience featuring custom LED signage, branded menus, drinks, playing cards, and unexpected physical moments, inviting guests into Mima’s world. Led end-to-end production, including invite design, guest list strategy, venue selection, DJ, photography, social content, and post-event performance reporting to drive brand awareness, partner relationships, and client acquisition in a new market.